YMCA Marketing Solutions
Save time, money, and resources with branded customizable creative templates and marketing plans developed by YMCA professionals for YMCA associations.
We know not all associations can support an in-house marketing or creative team, and sourcing contractors can be challenging due to the uniqueness of the brand and budget constraints. So we at the YMCA of Greater Seattle want to help! To that end, we are excited to be able to share our extensive library of marketing campaigns and customizable creative assets for a budget-friendly fee with tiers based on your association size.
Put our Expertise to Work for You
As a group of marketing and creative professionals with over 50 years of collective experience working for the YMCA, we want to put our expertise to work for you. This experience has given us unique insights into non-profit marketing best practices and a thorough understanding of the YMCA brand and its audience.
Out of the Box Assets that are User-Friendly and Brand Compliant
We have summarized many of our most popular assets into user-friendly packages that cover all things YMCA, from membership and hiring initiatives to fundraising drives and program registrations. You can purchase as a campaign, with suggested tactics and recommended plans, or start small with a program-specific template bundle. Artwork is available as Canva templates, Adobe InDesign files, or print-ready PDFs (varies by asset).
See available assets below and check back often as we continually add new options. Don't see what you need? Drop us an email. We may already have what you are looking for!
Have questions or want to request pricing? Please fill out this form >
TEMPLATE BUNDLES ⇒
Template Bundles are groupings of flyers, posters, and/or social templates targeting specific audiences that staff can easily customize in Canva, a free online graphic design tool.
Youth Enrichment Program Templates
From Art, Music, Drama, and Dance to Cooking and STEM activities, you will find a host of templates covering youth enrichment programs with a variety of diverse images for kids, tweens, and teens.
Full STEAM Ahead
Includes Science, Technology, Engineering, Art, and Math.
Dance
Includes Minis and Youth Ballet, Hip Hop, and Jazz.
Kids Create
Includes Art, Birdhouses, Gingerbread Houses and Cookies, and Fairy Gardens.
Future Chefs
Includes a variety of images featuring pizza, sauteeing, and baking.
Active Older Adult Program Templates
We love our AOA members and have developed templates for a variety of activities, events, fitness, and social gatherings to keep our older members active and engaged.
AOA Clubs & Activities
Includes Knitting, Gardening, Sewing, and Book Clubs plus Gingerbread House Making.
AOA Group Games
Includes Mahjong, Dominoes, Chess, Card Games, and Game Night.
AOA Outings & Events
Includes Afternoon Tea, Potlucks, and a variety of indoors and outdoor gatherings.
AOA Fitness Options
Includes Aqua Fitness, Chair Yoga, Tai Chi, Pickleball, and Personal Training.
TOOLKITS ⇒
Toolkits are typically a set of evergreen creative assets that fulfill a specific operational, environmental, instructional, or awareness need.
Informational Signage
Create a friendly and fun environment with a variety of signage intended to make everyone feel like they belong. From lobby signage that welcomes all to signs that help members decide where to go or what to do during their visit, these colorful signs will bring a vibrant touch to your Y.
Welcoming Kit
We welcome everyone. Use this set of signs to say it loudly and proudly!
Core Values Kit
These colorful signs help to define and illustrate the Y core values.
Wayfinding Kit
Help visitors find their way around your facility with icon-focused signs.
Lobby Kit
Ensure your members know what they need to know with these lobby signs and whiteboards.
Rules & Policy Signage
In addition to providing a more appealing visual representation, the use of illustrations and icons to communicate rules and policies helps users more quickly and easily identify what they need to know.
General Facility Kit
Includes Code of Conduct, Age Guidelines, Kids Zone, Gymnasium, Fitness Center, Locker Room, and Track Rules.
Aquatics Center Kit
Includes Aquatics Center Age Guidelines, Swim Test Policy, and Pool and Hot Tub Rules, plus Swim Lane Speed Indicators.
Highlights Kit
Highlight specific amenities or rules, such as free coffee or where to return towels with these smaller signs.
Parking Lot Kit
The member experience starts before they come through your doors! Be sure to communicate your parking lot rules clearly and effectively.
Event Outreach Kits
Have an event coming up but nothing to table with? We've got you covered with everything you need to supply your outreach team with a fully prepped and professional tabling experience.
BONUS! Recommendations for Outreach Etiquette & Best Practices >
Tent Canopy
This Find Your Y-themed canopy artwork (optional frame) is available in four colors - use one color on each side of your tent or all four for a more colorful look! Link to order online provide.
Banner & Sign
Lightweight and portable, this X-frame banner or A-frame sign is a great way to display your unique amenities while catching the eye of event participants. Available in all five Y colors!
Tablecloth & Printed Materials
Add a coordinating tablecloth (four design options available) topped with membership guides and customizable inserts plus a Try the Y business card to provide the finishing touch.
CAMPAIGNS ⇒
Campaigns include a comprehensive set of tactics to market programs, membership acquisition and retention efforts, or fundraising events, and include native InDesign files or print-ready PDFs for creative assets. A recommended strategy or plan may also be available, in some cases.
Annual Fund Drive Campaigns
We have a variety of AFD Campaign bundles that include print, digital, social, and/or website assets.
Help Create Communities
Advancing Equity & Justice
Forever in Service
The Y is Where...
Find Your Tier >
Find Your Discount
We are committed to providing these resources to our greater community of YMCA associations across the U.S. at below the cost it would require to create these materials in-house or source from an agency or contractor. To that end, we have based our pricing on a system of tiers determined by association revenue size with the goal of providing access to all Y's, regardless of size and financial resources.
The Legal Stuff
Materials are licensed on a non-exclusive basis as stand-alone, groupings, or comprehensive toolkits which includes a suite of assets for a campaign or project. Deliverables could include native design files, print-ready PDFs, and/or editable PDFs. We do not intend to maintain these assets for customers or provide customer service for Customers but will permit Customers to modify and customize the assets.
Customer will not disclose or otherwise make any Materials available to, or use any Materials for the benefit of, anyone other than the Customer. Customer will not sell, resell, license, or otherwise transfer any Materials.
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